When it comes to forging strong partnerships between universities and industry, the adage, “It’s not what you said… it’s how you said it” holds true.
The Communicating University Research Strengths to Industry Partners Quick Guide provides guidance on how university faculty and staff can proactively present research capabilities to prospective industry partners, as well as best practices for specific corporate requests.
This Quick Guide can assist university representatives charged with industry engagement and university faculty and staff dedicated to building industry partnerships. Its focus is on early-stage discussions or publicly available communications about research areas.
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